Digital Marketing Specialist

  • LocationPasig City, Philippines
  • Job typeFull time

Core Responsibilities:

Routine Website Update Management (via WordPress) 

Key areas of focus:

  • Updating (pre-written) blog posts to the site
  • Updating the site with (pre-written) success stories
  • Refreshing (pre-written) copy to sections of the site
  • Updating the site with NEW Press Releases
  • Updating the site with upcoming events
  • Sending and managing trouble tickets for website to our 3rdparty agency
  • Working with VP of Marketing and 3rdParty agency on design updates, and SEO optimization of site.
  • Making additional routine updates as needed
  • Track website engagement stats via Google Reports

Google My Business Monitoring and Updates (via Google My Business)

Key Areas of focus:

  • Monitor all feedback and reviews on Google My Business
  • Update each locations info, with new photos, and engaging updates
  • Cultivate 4–5-star reviews via customer outreach

Social Media Management and Tracking (via Hubspot and Socialbble)

Key areas of Focus:

  • Schedule Social Posts via Hubspot
  • LinkedIn daily post (1 per day)
  • Twitter daily posts (4 times per day)
  • Facebook weekly posts (3 times per week)
  • Instagram weekly posts (3 times per week)
  • YouTube (posts dependent on video content – frequency TBD)
  • Conduct Social Listening (via Hubspot) to understand what is trending in our industry
  • Manage Socialbble and drive employee Social engagement via the tool
  • Track weekly and monthly engagement stats for all platforms
  • Track and compare our engagement via Social to our competitors

Email Marketing Campaigns (via Hubspot and Showpad)

Key areas of Focus:

  • Work with Data Team and VP of Marketing to pull lists for email campaigns
  • Schedule, push and track bi-weekly email blasts to targeted clients
  • Work with VP of Marketing to create a Nurture email flow
  • Conduct A/B testing on email blasts to see where highest level of engagement sits
  • Work with VP of Marketing to create email templates for reps in Showpad
  • Track engagement and reporting

Requirements:

  • 2–4-year marketing degree preferred
  • 3-5 years of B2B Digital Marketing experience required
  • Strong working knowledge of Wordpress
  • Strong working knowledge of Hubspot or equivalent Marketing Automation Tool
  • Passion for creativity and storytelling
  • Good writing skills (American English)
  • Mid-Level Skillset in Adobe Photoshop, Illustrator and InDesign
  • Excellent proficiency in Microsoft Office – Word, Excel and PowerPoint
  • Very organized and Driven
  • Self-Starter / Can work in a team and as an independent contributor
  • Desire to learn and learn new areas of marketing as position evolves.

Disclaimer

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