Digital Marketing Specialist

Core Responsibilities:

Routine Website Update Management (via WordPress) 

Key areas of focus:

• Updating (pre-written) blog posts to the site
• Updating the site with (pre-written) success stories
• Refreshing (pre-written) copy to sections of the site
• Updating the site with NEW Press Releases
• Updating the site with upcoming events
• Sending and managing trouble tickets for website to our 3rdparty agency
• Working with VP of Marketing and 3rdParty agency on design updates, and SEO optimization of site.
• Making additional routine updates as needed
• Track website engagement stats via Google Reports

Google My Business Monitoring and Updates (via Google My Business)

Key Areas of focus:

• Monitor all feedback and reviews on Google My Business
• Update each locations info, with new photos, and engaging updates
• Cultivate 4–5-star reviews via customer outreach

Social Media Management and Tracking (via Hubspot and Socialbble)

Key areas of Focus:

• Schedule Social Posts via Hubspot
• LinkedIn daily post (1 per day)
• Twitter daily posts (4 times per day)
• Facebook weekly posts (3 times per week)
• Instagram weekly posts (3 times per week)
• YouTube (posts dependent on video content – frequency TBD)
• Conduct Social Listening (via Hubspot) to understand what is trending in our industry
• Manage Socialbble and drive employee Social engagement via the tool
• Track weekly and monthly engagement stats for all platforms
• Track and compare our engagement via Social to our competitors

Email Marketing Campaigns (via Hubspot and Showpad)

Key areas of Focus:

• Work with Data Team and VP of Marketing to pull lists for email campaigns
• Schedule, push and track bi-weekly email blasts to targeted clients
• Work with VP of Marketing to create a Nurture email flow
• Conduct A/B testing on email blasts to see where highest level of engagement sits
• Work with VP of Marketing to create email templates for reps in Showpad
• Track engagement and reporting

Requirements:

• 2–4-year marketing degree preferred
• 3-5 years of B2B Digital Marketing experience required
• Strong working knowledge of Wordpress
• Strong working knowledge of Hubspot or equivalent Marketing Automation Tool
• Passion for creativity and storytelling
• Good writing skills (American English)
• Mid-Level Skillset in Adobe Photoshop, Illustrator and InDesign
• Excellent proficiency in Microsoft Office – Word, Excel and PowerPoint
• Very organized and Driven
• Self-Starter / Can work in a team and as an independent contributor
• Desire to learn and learn new areas of marketing as position evolves.